How Do You Pronounce TUAS?

If you’ve found yourself asking, “Wait… how do you say TUAS?” — you’re not alone. Our name is short, striking, and a little mysterious. And honestly? We like it that way.

So, let’s clear this up (sort of).

The Origin: What TUAS Means

TUAS comes straight from Portuguese, the country where all our shoes are made. In Portuguese, tuas means “yours.”

It’s a word that carries intimacy and ownership. Just like our shoes, TUAS is not about following someone else’s rules — it’s about making them yours.

The Proper Pronunciation (If You Want It)

If you want to sound like a local, here’s the deal:

In Portuguese, TUAS sounds a little like “too-ash.”The “TU” is soft, like “two.”The “AS” flows together, quick and light.

That’s the technical version.

But here’s the thing… We don’t really care if you pronounce TUAS exactly the Portuguese way. Because TUAS isn’t just our brand. TUAS is yours.

Some women give it a French twist — tü-ah.
Others go full English mode — too-uhs.
We’ve even heard completely unexpected versions, and every time, it makes us smile.

At the end of the day, TUAS isn’t about being proper — it’s about being personal.

Why Pronunciation Doesn’t Matter

Our shoes are made to fit bold, independent women. Women who express themselves in their own way, without waiting for permission.

So whether you say TUAS like a Portuguese local, with a Parisian accent, or in your own English rhythm — you’re right.

Because TUAS is a brand that adapts to you. Your language. Your story. Your step.

Want to Hear It in Action?

We asked women from around the world how they pronounce TUAS. The answers? Beautifully different.

Watch the video below and find your favorite. Or better yet, make your own version.

Final Word

So, how do you pronounce TUAS?

Any way you want. Because just like our shoes, TUAS was designed for you. And no one else could fill your shoes.